Quick answer: Use Serpstat Rank Tracker to monitor important keyword groups by location, device, and competitor set, then connect ranking movement to pages you can actually improve.
Set Up Keyword Groups Around Page Types
Do not dump every keyword into one rank-tracking project. Group terms by article, hub, product category, service page, or campaign so movement is easier to interpret.
For example, a Serpstat cluster might track review terms separately from keyword-research tutorial terms and backlink-analysis terms.
Use Location And Device Settings Intentionally
Rankings can shift by market and device. Track the locations and devices that match your actual audience instead of treating one national desktop view as the whole truth.
Track Competitors Alongside Your Own Pages
Rank tracking is more useful when you can see who moved above or below you. If competitors with stronger topical support keep winning, that may mean you need better internal links or a stronger hub, not just a paragraph rewrite.
Report Trends, Not Daily Noise
Daily ranking noise is normal. Use rank tracking to identify sustained movement, new page opportunities, and pages that need better search intent alignment.
Best For
- Monitoring refreshed content after publication.
- Tracking affiliate pages by cluster.
- Comparing your movement against recurring competitors.
Skip If
- You will react to every daily ranking change.
- You have not defined the business value of the keywords you are tracking.
FAQ
What does Serpstat Rank Tracker do?
It tracks keyword positions over time and can help monitor movement by project, keyword group, location, device, and competitors.
How should I group tracked keywords?
Group keywords by page, hub, campaign, or intent. That makes ranking changes easier to connect to real content decisions.
Should I check rank tracking every day?
You can collect daily data, but decisions should be based on trends and business impact rather than single-day volatility.
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About the Author
Joseph Nilo is an experienced web developer, specializing in Python and Django development and SEO.
He's been creating websites, content, podcasts, and videos for the web for over 25 years.