How to Use Serpstat for Keyword Research: A Step-by-Step Guide

SEO is no longer about stuffing your content with keywords; it’s about strategy.

And a critical part of that strategy is using the right tools.

Enter Serpstat, a comprehensive SEO platform that provides a goldmine of data for keyword research, competitor analysis, and content ideas.

Let's deep dive into the world of Serpstat.

Creating a Serpstat Account

Before you can harness the power and benefits of Serpstat, you need an account.

Visit their website and click on "sign up."

Fill in the relevant contact details, set a strong password, and you'll have access to a dashboard filled with metrics, tools, and insights.

Using Serpstat for Keyword Research

Keyword research forms the backbone of any SEO strategy.

Serpstat streamlines this process, making it more efficient and effective.

Entering a seed keyword or URL

Begin by entering a seed keyword, phrase or a URL into the search bar.

This action automatically generates a wealth of related keywords, other search terms, suggestions, and long tail keyword opportunities, tailoring the results to your niche and target audience.

Analyzing related keywords

Keyword analysis is crucial in understanding search trends and determining which keywords to target.

1. Search volume: It refers to the average number of times a keyword is searched. It gives an idea of the keyword's popularity.
2. Competition level: This metric showcases the level of competition for a particular keyword in the search engine. A high competition level indicates that many websites are vying for that keyword, making it more challenging to rank.
3. Keyword difficulty: This metric represents how hard it'll be to rank for a particular keyword. The lower the keyword difficulty, the easier it might be to rank on the first page of search results.

Identifying profitable keywords

Not all keywords are created equal. To drive traffic and increase conversions, you need to identify the most profitable keywords for your business.

1. Low difficulty: Keywords with low kw difficulty and high search volume often provide the best results.
2. High cost-per-click (CPC): A high CPC indicates that businesses are willing to pay more for that keyword, suggesting it has a strong potential to convert.

Competitor Analysis

Want to know how your competitors are faring in organic search?

Serpstat's competitor analysis tool provides insights into their keyword strategy, backlink analysis, metrics and content ideas.

By analyzing competitors, you can identify gaps in your strategy, discover new domains and keyword opportunities, and gain insights into the most profitable keywords they are ranking for.

Finding Related Keywords

A broader keyword strategy often yields better results. Instead of focusing solely on primary keywords, look for related keywords that can enhance your article or content's richness and relevance.

Serpstat's tool offers several search terms as suggestions, providing a list of related keywords that users frequently search for. Incorporating these into your content can increase its relevance and drive more organic search traffic.

How to Use the Serpstat Search Bar

The Serpstat search bar is a key tool in the platform, allowing users to efficiently extract data and insights.

Here's how to maximize its potential:

Step 1: Access the Main Page

After logging in to create your Serpstat account, you'll notice a search bar prominently displayed at the top of the dashboard. This is your primary access point for initiating keyword research, domain analysis, and much more.

Step 2: Enter Your Query

You can start your research by entering a specific keyword, domain, or URL into the search bar. For instance, if you're trying to gauge the keyword potential of "organic coffee", simply type it in.

Step 3: Select Your Desired Search Engine

Serpstat allows you to tailor your search based on different search engines, including Google, Bing, and others. By clicking on the dropdown menu next to the search bar, choose the search engine most relevant to your target audience.

Step 4: Analyze the Results

Once you've entered your query and selected a search engine, hit 'Enter'. Serpstat will present you with a comprehensive overview. You'll see data points like search volume, keyword difficulty, and search suggestions. These insights can aid in understanding the competitive landscape of your entered term.

Step 5: Deep Dive with Filters

One of the standout features of the Serpstat search bar is its advanced filtering options. You can refine your search results based on numerous criteria such as search volume, the number of results, competition level, etc. This functionality allows you to narrow down and pinpoint the most relevant data for your research.

Step 6: Utilize Search Suggestions

Another handy feature of the Serpstat search bar is its automatic search suggestions. As you type in search questions, the platform will suggest related keywords or phrases. This feature can expose you to new keyword opportunities that might not have been on your radar.

Understanding Search Volume

Search volume is a vital metric in SEO, representing the average number of times a keyword is searched within a month. I

t's more than just a number; it's a reflection of keyword popularity and demand.

Why It Matters:

• Demand Gauge: A high search volume signifies user interest and keyword relevance.
• Strategy Formation: High-volume keywords can potentially attract a broader audience, but they also come with increased competition.
• Trend Insight: Changes in search volume can indicate shifts in market trends, seasonality, or current events.

Using Search Volume:

• Balance with Difficulty: High volume often means more competition. It's crucial to consider both volume and keyword difficulty.
• Consider Long Tail Keywords: These specific phrases might have lower volume but can target user intent more precisely.

In essence, search volume offers insights that can guide and refine your SEO strategy, making it key for effective keyword research.

Generating SEO-Optimized Blog Posts

Now that you have a list of profitable keywords, it’s time to create and write your content. While writing, ensure that you:

• Address search questions related to your topic.
• Incorporate long tail keyword phrases naturally.
• Analyze search engine trends and integrate them into your articles.

Remember, it's not just about ranking; it's about providing value. Create content that answers the user's query comprehensively and stands out in the search results.

Use the built-in Serpstat AI Article Generator or begin writing yourself.

Conclusion

Keyword research isn't just about finding keywords that generate more; it's about understanding user intent, analyzing competition, and creating content that meets the user's needs.

With Serpstat, you have a robust tool that simplifies this process, guiding you towards SEO success.

Serpstat Keyword Research FAQ

What is Serpstat used for?

Serpstat is primarily used for keyword research, competitor analysis, backlink analysis from search engines, and content ideas. It offers insights to enhance an SEO strategy, improve content, and analyze the competition.

How to use GSC for keyword research?

Google Search Console (GSC) offers data on the keywords your website ranks for, their positions, and the impressions they receive. By analyzing this data, you can identify which keywords drive traffic to which pages on your site and where there are opportunities for improvement.

How to do a keyword research analysis?

Keyword research analysis involves identifying relevant keywords, analyzing their search volume, competition level, and keyword difficulty. This process helps in selecting the most profitable keywords for a specific niche or topic.

What are missing keywords in Serpstat?

Missing keywords in Serpstat refer to keywords that your competitors rank for, but you don't. Identifying and targeting these keywords can help you tap into new traffic sources and potentially outrank your competition.