Backlink analysis is the cornerstone of every successful SEO strategy.

It's through this study that we can decode the digital footprint of any website, understanding its strengths, weaknesses, and opportunities.

Enter Serpstat's Backlink Analysis tool - a game-changer that empowers you to peek behind the curtains of your competitor's backlink strategies.

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Identifying Competitors

Before diving into the tools, it's crucial to understand why competitor analysis is vital.

By identifying your competitors, you pinpoint where you stand in the market, and where you need to aim.

The question then arises, how do you accurately identify these competitors?

Well, start by examining market leaders in your niche and those that appear frequently in organic search results for your targeted keywords.

Serpstat Competitor Analysis

With Serpstat's Backlink Analysis tool, you access a plethora of features designed to give you an edge:

  • Analyzing backlinks and competitor profiles: Dive deep into the backlink universe of any website. Understand where they're getting their links and the quality of these links.
  • Finding high-quality links: Not all backlinks are created equal. Serpstat helps you identify the links that matter - those that provide value and authority.
  • Identifying negative links: On the flip side, it's equally important to spot potentially harmful or low-quality backlinks that could hinder your SEO efforts.
  • Analyzing anchor text distribution: Anchor texts provide context. With Serpstat, you can view how anchor texts are distributed across backlinks, ensuring a natural and beneficial profile.
  • Topical relevance of referring domains: Understand the niches and sectors from which backlinks originate, ensuring you have a diverse and contextually relevant backlink profile.

Reverse-Engineering Competitor Strategies

Serpstat doesn't just provide data; it gives insights:

  • Analyzing competitor link building strategies: Peek into how your competitors are acquiring their backlinks. Are they leveraging guest posts, directory listings, or influencer partnerships?
  • Finding common and unique link donors: Identify the sources providing backlinks both to your site and your competitors. Equally, spot the unique donors to strategize on potential link-building opportunities.
  • Assessing strengths and weaknesses of competitors: By understanding where competitors excel and where they falter, you're better equipped to optimize your strategies.

Using Serpstat for SEO Competitor Analysis

The tool isn't limited to just backlinks:

  • Discovering competitors' traffic sources: See where the bulk of their visitors come from - be it organic search, paid ads, or social media.
  • Reviewing competitors' keywords in organic search: Identify which keywords are driving traffic to their sites. This offers a chance to refine your own keyword targeting.
  • Tracking growth dynamics of competitors: Monitor their progression. Are they growing faster than you? If so, why?
  • Domain comparison for ranking gap analysis: Stack your domain against competitors to spot gaps in rankings. This reveals potential areas for content creation and optimization.


Serpstat's Backlink Analysis isn't just another tool; it's a compass guiding your SEO efforts. By unveiling the strategies employed by competitors, you gain invaluable insights, enabling you to craft a link-building campaign that stands tall in the digital landscape.


  • What is Serpstat's Backlink Analysis?
    It's a tool that allows users to analyze the backlink profile of any website, revealing insights into the quality, sources, and strategies behind these links.
  • Why is competitor analysis essential in SEO?
    Competitor analysis helps identify where you stand in the market, offering a blueprint of strategies to emulate and pitfalls to avoid.
  • How does Serpstat help in identifying high-quality links?
    Serpstat evaluates the authority and relevance of referring domains, ensuring the backlinks you target are of the highest caliber.
  • Can Serpstat help in organic keyword targeting?
    Absolutely. By analyzing the keywords driving traffic to competitor sites, you can refine your own keyword strategies.