What is Bitrate?

Bitrate Fundamentals

Bitrate measures the amount of data transmitted in a given time. In video, it's calculated in bits per second (bps).

Impact on Video Quality

A higher bitrate means more data, leading to better video quality. Lower bitrates can cause loss in detail and clarity.

Types of Bitrate

There are two types: Constant Bitrate (CBR) and Variable Bitrate (VBR).

CBR maintains the same bitrate throughout a video, while VBR adjusts depending on the video's complexity.

Choosing the Right Bitrate

Selecting the right bitrate involves balancing quality and file size.

High bitrates offer better quality but larger files, which might be an issue for streaming or storage.

Bitrate and Streaming

For online streaming, like YouTube, optimal bitrate is crucial. It ensures videos look good without causing buffering issues for viewers.

Changing Bitrates

Bitrate can be adjusted during the video encoding process. Most video editing software allows you to set your desired bitrate.

Internet Speed Considerations

Viewers' internet speeds can affect their ability to stream high-bitrate videos. Always consider your audience's likely internet capabilities.



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Bitrate and YouTube: The Connection

YouTube, being the largest video-sharing platform, has its own specifications for bitrate.

Uploading a video with a bitrate outside YouTube's recommended range might lead to lower video quality after YouTube processes and compresses the file.

Therefore, knowing the optimal bitrate for YouTube can help you balance video quality and file size, ensuring your viewers enjoy the best possible experience.

YouTube provides a list of recommended bitrates based on the resolution of your video.

For standard frame rate videos (24, 25, or 30 frames per second), the recommended bitrate values are:


  • For 1080p (Full HD): 10 Mbps
  • For 720p (HD): 6.5 Mbps (HDR), 5 Mbps (SDR)
  • For 480p (Standard Definition): 4 Mbps (SDR)
  • For 360p (nHD): 1.5 Mbps (SDR), 1 Mbps (HDR)
  • Note: 480p and 360p are no longer supported in HDR.

For high frame rate videos (48, 50, or 60 frames per second), the recommended bitrate values are:


  • For 1080p (Full HD): 15 Mbps (HDR), 12 Mbps (SDR)
  • For 720p (HD): 9.5 Mbps (HDR), 7.5 Mbps (SDR)
  • For 480p (Standard Definition): 4 Mbps (SDR)
  • For 360p (nHD): 1.5 Mbps (SDR)
  • For 240p (Low Definition): 1 Mbps (SDR)

These values are based on YouTube's updated recommendations for Standard Dynamic Range (SDR) and High Dynamic Range (HDR) uploads as of 2023.

Note that these values are just recommendations, and it's possible to upload videos with higher or lower bitrates.



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High Bitrate or Low Bitrate: Which is Better?

The question of whether to go for a higher bitrate or a lower one depends on two main factors: the quality of your original video and your viewers' internet connection speed.

If you've shot your video in 4K resolution, you'll naturally want to use a higher bitrate to maintain the quality.

However, remember that not all viewers will have internet connections fast enough to stream 4K videos smoothly.

Therefore, it's essential to strike a balance.

The Sweet Spot: Best Target Bitrate for YouTube

While it's not a hard-and-fast rule, a good target bitrate for YouTube is typically 1.5 times the bitrate recommended for your video's resolution and frame rate.

For instance, if you're uploading a 1080p video at 30 frames per second, YouTube recommends an 8 Mbps bitrate.

However, you might opt for a target bitrate of around 12 Mbps to ensure higher quality.

Optimal Bitrate for Live Streaming on YouTube

For live streaming, YouTube recommends a higher bitrate due to the real-time nature of the content.

The recommended bitrate for 1080p live streaming is 3,000 to 6,000 Kbps.

However, like standard video uploads, you may choose to go slightly higher to improve the stream quality.



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Encoding Bitrate for YouTube FAQ

Why is Bitrate Important for YouTube Videos?

Bitrate is the data rate of your video, impacting the video quality and file size. Using the right bitrate ensures your video maintains good quality after YouTube's processing and compression.

What is the Impact of a High Bitrate?

A higher bitrate results in better video quality anda larger file size. However, keep in mind that viewers with slower internet speeds may struggle to stream high-bitrate videos smoothly.

Can I Upload a Video with a Bitrate Higher Than YouTube's Recommendation?

Yes, you can. YouTube's recommendations are not strict rules, but guidelines to help ensure good video quality after their processing and compression. However, higher bitrates can result in larger file sizes and potential buffering issues for some viewers.

Does Bitrate Affect Audio Quality?

Yes, bitrate affects both video and audio quality. A higher bitrate will generally result in better audio quality, but like video, it will also increase the file size.

How Do I Check the Bitrate of My Video?

You can check the bitrate of your video using various video editing software or media players that provide file information. This is often found under the properties or info tab of the software or player.

Does YouTube Change the Bitrate of Uploaded Videos?

Yes, YouTube processes and compresses all uploaded videos, which may alter the bitrate. This is why it's essential to upload your video at an optimal bitrate to maintain quality after YouTube's processing.

How Does Frame Rate Impact Bitrate?

Higher frame rates result in more data being processed per second, which requires a higher bitrate to maintain video quality.

For standard frame rate 4K videos (24, 25, or 30 frames per second), YouTube recommends a bitrate of 35-45 Mbps. For high frame rate 4K videos (48, 50, or 60 frames per second), the recommended bitrate is 53-68 Mbps.

How Does Bitrate Affect Live Streaming on YouTube?

Bitrate is critical for live streaming as it impacts the stream's quality and stability. A higher bitrate can improve quality, but too high a bitrate might cause buffering issues for viewers with slower internet speeds.

What is the Best Bitrate for YouTube Live Streaming?

For 1080p live streaming, YouTube recommends a bitrate between 3,000 to 6,000 Kbps. However, depending on your stream's content and your viewers' internet speeds, you might opt for a slightly higher or lower bitrate.

What is the Best Video Bitrate for YouTube?

The best video bitrate for YouTube can vary depending on the resolution and frame rate of your video. However, as a rule of thumb, a good target bitrate is typically 1.5 times the bitrate recommended by YouTube for your video's resolution and frame rate.

What is the Best Bitrate for 1080p 60fps?

For high frame rate videos (like 60 frames per second) at 1080p resolution, YouTube recommends a bitrate of 12 Mbps. However, to ensure higher quality, you might opt for a target bitrate of around 18 Mbps (1.5 times the recommended bitrate).

Is High Bitrate Good for YouTube?

A high bitrate can lead to better video quality because it allows for more data to be processed per second. However, it also results in larger file sizes, which might lead to buffering issues for viewers with slower internet connections. Therefore, while a high bitrate can be good for maintaining video quality, it's essential to strike a balance that considers your viewers' potential internet speeds.

What Bitrate is Good for 1920x1080?

For videos with a resolution of 1920x1080 (also known as 1080p or Full HD), the bitrate can vary based on the frame rate. For standard frame rate videos (24, 25, or 30 frames per second), a good target bitrate could be around 12 Mbps. For high frame rate videos (48, 50, or 60 frames per second), you might consider a target bitrate of around 18 Mbps.



About the Author

Joseph Nilo has been working professionally in all aspects of audio and video production for over twenty years. His day-to-day work finds him working as a video editor, 2D and 3D motion graphics designer, voiceover artist and audio engineer, and colorist for corporate projects and feature films.